Our mission in detail ↓
The context
CarbonX is a Paris-based start-up, committed to enabling companies to invest in scientifically validated and sustainable CO2 capture projects. After successful fundraising, CarbonX wanted to converge its brand image towards a more mature and reliable brand, in a market affected by crises of confidence.
The need for rebranding
Avrile worked with CarbonX to redefine the contours their image, proposing three creative tracks from which the client could choose the best matched for their vision. This concept was then developed more in-depth (logo, typography, colour palette, image concepts, iconography, social networking concept) and to fit through different environments (web, social platforms, print...).
The brand online
A new website has also been designed, entirely based on a design system, to ensure consistency with the new image of CarbonX but also to give the team the flexibility to make the content evolve over time and with the needs.
